Spinning disk. It sure knows how to fill a room. Monolithic. Power hungry. Complex. Prone to false. Data storage is a nexus of tech debt. You're tasked to do more with less. It's time to leave disk in the dust. The future is flash.
Unified automated and energy efficient. More storage and a smaller footprint. With solutions that transform how you protect, deploy and consume your data. It's time to change how you think about storage. Consider your own outcomes as well as your data center. It's time to level up.
Welcome to Accelerate 2023. And now please welcome Chief Marketing Officer Matt Burr. How are we doing? Everybody doing okay? Standing room only in the back. It's smoke filled from up here. I can't see all of you. Welcome to Accelerate 2023. Super excited to have everybody here for the next couple of days. We have a lot of great stuff in store.
I do take a little bit of issue however with that video. I love our production crew. You're awesome. Team to put that video together. I would argue that the future isn't flash. The flash is now. I was talking to an analyst that I respect yesterday and reminded me of something very, very important. I took a couple notes last night and wanted to share them with you. It's just simplicity. Portfolio breadth that spans all workloads tied together via pure one in a common operating environment and purity. All of that just adds up to a better experience. He said it's a better experience. You should be talking about that. And we've done that for 12 and a half or 13 years now with flash.
We appreciate that you're here to spend time to get up to speed on what's coming next. But also please spend some time if you're not familiar with Pure trying to figure out our ethos. Because we are a very customer first organization as can be represented by our net promoter score. So yes, please take the classes. Yes, please go to the sessions. Find people from Pure to talk to. See their passion. Understand how committed they are to just bringing a great experience to all of you. We're passionate about it. Find our ethos.
Okay, today you're going to hear from Charlie and Sean if I can steal just a bit of their thunder. You know, decade number two for Pure and Pure alone is already ushering in an era of efficiency with a storage medium that is undeniably better than disk. Can you read it? Where's my camera? Where's my camera? Yeah, for those of you that know me pretty well, yeah, I put on a few pounds. I got it. Nobody wants to see this. Nobody wants to see this view for too long. I understand. But look at that.
Oops, sorry. I keep moving around. Where's my guy? Right there. Boom. Got 99 problems but a disk A1. I promise you there's somebody in this room that's been a customer for long enough that when they opened their first box, if they were lucky, they got the 99 problems to be sure. It wasn't this one. It was black. Legal stepped in. Legal said we can't send that anymore. I don't know what it was but it was too something. But I got this shirt from legal. She got it for me. I keep legal officers. I think it's okay to do that to have this up here.
I don't see any reason for there to be disks anymore. We're going to hear about the e-family. We're going to hear about Flashre E. Sean is going to talk about that. We now have a suite in our portfolio that allows us to take every workload including those that have traditionally been the home of disk. I don't want to spend too much time talking about what everyone else is going to be talking about because Accelerate is ultimately about you. We do our absolute best to make this about all of you. Not about us. There are things we have to talk about but we try to focus on outcomes as much as we possibly can.
Tangible outcomes. You'll hear from a customer shortly what his tangible outcomes were. We want you to be able to level up. This looks like I'm a child. I'm a product of the 80s. I'm 50. I see this in the arcade when I was popping quarters and the machine like level up. It's probably not a video game but leveling up is thinking different about how we apply technology to different workloads that we might not historically have thought we could replace with Flash. For those of you that have seen me or heard me, I keep saying the same thing.
Replacing refrigerators with something that's the size of a microwave that draws far less power. Not that difficult of a concept. We have almost 100 sessions and over 1,000 people attending training courses. I want to shout out our certifications team because the certifications team had to really ramp up when they saw what your demand was for these certifications which I'm tremendously proud of. I'm employing number 11 here. I take a lot of pride in the fact that you are all here because you have some degree of interest or passion in what we've built.
And the notion that we could get to a place where people wanted to be certified on our products, I'm tremendously proud of. Tremendously proud of. So thank you.
The leveling up is about the outcome. Maybe it's a big NASA telescope that's taking pictures of galaxies. Maybe UFOs. I don't know. That stuff's crazy. Everybody sees that in the news. I don't even know what to believe. I have a friend who sends me every UFO article. And I'm like, if we have this NASA telescope, don't you think they would have seen it? They would have seen it.
Organizations finding cures for disease, diseases, deep in data. Or it can be small. And I don't know that I would consider this one to be small. Maybe the way I think about it in my mind is just I think about it as small. And what we can do is if we have people on our teams and we can give them their nights and weekends back, how awesome would that be? That is a really, really big moment. Look, it can also be removing racks from data centers to reduce power. There's a lot of things that we can look at in terms of operational efficiencies that you'll hear throughout the day.
So throughout the next few days, you'll also hear us give out several breakthrough awards. So breakthrough awards are about recognizing customers who demonstrate excellence, creativity, a commitment to sustainability, and kind of changing the world with data. Right? It's, you know, we've all kind of been in this industry for a long time. We do change the world with data. I think it's okay to make that statement. I think it's okay to be proud of it.
So without further ado, I have the pride of being able to announce the first breakthrough award winner. Let's take a look.
所以,不多说废话,我很荣幸地宣布第一位突破奖的获得者。我们来看看吧。
Music Wise Tech Global helps more than 18,000 customers get goods from point A to point B all around the world. Its logistics platform delivers real-time insights so they can make informed decisions about customs and compliance, about international e-commerce, about rates and contracts, and so much more. The seamless flow of goods depends on the seamless flow of data. Pure storage powers this data, making it available whenever it's needed, wherever it's needed, in the air or on the ocean, on the road or on the rails, from origin to destination, with intelligent data and visibility across the global supply chain.
Music Wise Tech Global帮助超过18,000个客户全球范围内从A点到B点运输货物。其物流平台提供实时见解,使他们能够就关于海关和合规、国际电子商务、费率和合同等问题做出明智的决策。货物的顺畅流动取决于数据的顺畅流动。纯存储技术支持了这些数据,使其可以根据需要随时、无论何地使用,无论是在空中还是海上,是在道路上还是铁路上,瞬间从起点到终点,通过智能数据和全球供应链可见性实现。
Wise Tech is helping its customers embrace a digital logistics strategy that quite literally improves the world, a change making mission worthy of a change maker award. Congratulations to Wise Tech Global for changing the world of logistics, one delivery at a time.
So congratulations to Wise Tech Global. Alright, so look forward and level up to the power of simplicity, but don't discount simple as unsophisticated. Alright, it takes a lot of effort to make things that were previously compact, complex tasks simple. So simplicity ultimately is sophistication in its purest form and you should demand it.
I still hold everybody accountable to being able to deliver as many possible commands as you need to run the way on a run and array on the note card. Remember that? Remember the little business card? Tent? That's all you needed? That's not just a tent. It's not just a card. It's something that means something in the company that's a reminder of how much we need to continue focusing on simplicity.
Alright, look, we've been working forward to this day for about 13 years. This accelerate right here and now. You'll see how we've made our vision a reality. And that vision is an all-flash world. But it's what our entire portfolio delivers that truly matters. You'll hear from Charlie, Charlie Giancarlo, our CEO, who will talk about the all-flash evolution of what it means to you. I'll steal just a tad of his thunder two to five times more power and space efficient compared to all-flash and 10 times more efficient than disk. 10 times. At least 50% lower TCO total cost of ownership compared to competitive offerings of both flash and hard disk. We have a material advantage. I don't want to sound braggadocious, but I do want to sound full of pride. We do have a material advantage. We are positioned where we are in the Gartner Magic Quadrant for a reason.
You'll also hear from Shawn Hanson, he's the general manager of the flash array business unit and he'll take you on a journey that begins and ends with pure storage customer experiences. And then we'll change the game a little bit. I'll come back out, let a little fun with Shaq.
Couple last few reminders. To learn more about today's sessions, join the Pure Storage Roadmap, where we are and where we're going today at 1 p.m. I want to thank all of our sponsors who have made this event possible. Enjoy your accelerated experience. Thanks for coming. We are amazingly appreciative of you being here. Please find people. Please ask questions. Please discover what we're about. Find me. I'm happy to talk to anybody about what we're doing here. And please help me give a warm welcome to our CEO, Charlie Giancarlo. Welcome. Good morning, everyone. So great to see you all here. Fantastic to see people standing up in the back with no seats available in the middle. Really, you do us a great honor coming as far as you have spending your valuable time with us. I know that I've met people that have traveled halfway around the world to be with us here today. That's just amazing. And I want to just thank you so much for spending your time with us.
I want to start with a story. As it turns out, it's a true story and it's way back in time, 1984. Actually, not that far back in time. But maybe even there were color photos. But this was my last semester in business school. And a friend of mine decided to do an independent study. And believe it or not, that independent study was studying a new data recording technique called optical recording. And we analyzed it as thinking, okay, is this going to replace magnetic recording? And we analyzed the curve, if you will, the price decline curve, the improvement curve of optical. And we measured the improvement curve of magnetic disk storage. And what we determined was that magnetic disk storage was going to continue to improve at an exponential rate for decades to come. And that optical recording would not be able to catch up.
Now, my friend continued to study this, even after graduate school. And later that year, that same year, 1984, he and his new wife got together with myself and my new wife for dinner. And he started to explain how, in fact, optical recording in the form of CDs was going to replace LPs. Okay, vinyl records. And my wife was absolutely incredulous. She said, there is no way that these little CDs are going to replace LPs. What are people going to do with the artwork? They love their artwork. They love having the words on the LPs. Well, I think we all know what happened with that story. That was 1984 when CDs were first introduced. And within six years, by the end of that decade, CDs just took over that entire market. LPs were almost entirely gone.
You know, this was repeated about 15 years later with another favorite digital recording technique. Okay? And that was in the video realm, VHS. VHS, which everybody purchased or rented to be able to watch a movie at home. We all loved our VHS recorders, right? Well, DVDs came out and only took five or six years for DVDs to completely take over the market from VHS. Now, what was interesting here is it wasn't just a recording media that changed, but it changed the fate of companies. If we look at the major distribution for VHS and for DVDs, it was blockbuster when DVDs started to take off. So we look at 2006. And within five years, Netflix that was sending out DVDs versus blockbuster that started out in VHS completely changed in terms of share. And in fact, five years later, if you look at 2011, 2012, what happened to that light blue color? Well, blockbuster went bankrupt. And what about Netflix? Well, today it's over $30 billion in sales, and by the way, over $300 billion in market cap. So when media changes, it can change the fate of companies.
So what does all this have to do with hard disk? Well, let's take a look at hard disk over the last decade or so. Relatives of flash, now hard disk used to be in everything we did. Remember when hard disk was in an iPod? It's no longer in an iPod, is it? It's no longer in your laptop. And if you still have a desktop, it's no longer in your desktop. In fact, hard disk is still only in two places. Enterprise, mass storage, and hyperscalers. The two last remaining bastions of hard disk. And as you see, NAND has continued to climb. It's in everything now, except those two areas. And this is why we are so confident that in five years time, by 2028, there will be no new hard disks sold. So the question is, are we going to get in front of that? Or is the industry, are individual companies in the industry going to fall behind?
So now let's take a look at Pure. Pure was started on the basis of flash replacing hard disk. And of course, we're not quite there yet in terms of replacing it all. But over that period of time, we have grown faster than the market every single year. And in fact, this is pure versus the entire enterprise storage market.
Not just the all-flash market. So we've gone from zero to eight point share of the entire mass storage market. And all of our competitors have declined. And the real thing that we should be asking about this slide is why? Why can an upstart company that had the smallest of the sales forces that, you know, it didn't have when we first got started all the features and functionality that all of the big players had. Why were we able year after year to gain more market share?
Well, it starts off with the fact that we deliver outcomes with our products. And what do we mean by that? Well, Matt went over some of this. But compared to our all-flash competitors, we are two to five times more power in space efficient. And ten times when you compare to hard disk systems that we replace. Most importantly, we are more than ten times more reliable. And that's not even considering the non-disruptive upgrades that we put in place. Because when our competitors do upgrades, they have what's called scheduled downtime, which they don't count in their reliability numbers.
We require, according to our customers, many of them in this room, you report that you're able to manage the same amount of data with five to ten times less labor. I mean, that's amazing, right? I mean, who wouldn't want to put less labor into mundane tasks having to do with their data storage? We want to focus on more useful tasks. And you add those three things together, and that puts us about 50% lower total cost of ownership, including the original purchase price of the equipment.
Another thing is we have the world's most consistent product line. What do I mean by that? Most of our competitors have assembled their storage estate, and they cover the entire environment that most customers need. But they assembled that product line by acquisition. They have different operating systems. They have different management systems. They have hardware that can't be interchanged among the different systems.
We, and I'll go into this, have the world's most consistent product line. And then finally, we're the only company, frankly, in the systems business that can sell a product and tell our customers the product will never go obsolete. It will never cause a disruption in your environment due to an upgrade that we can keep your products new all the time. We recently did get another upgrade for a customer that first purchased our product 10 years ago. That product that they bought then without additional capital investments, so based on just the subscription, now looks like in their environment, the product that we sold last week, because basically we did sell it last week. We did make it last week. I mean, that's pretty amazing.
It's like driving your five-year-old car to work, and when you step out of the car after arriving at work, you notice it's a brand new car. I mean, that just doesn't happen in the system business. So these are the outcomes we deliver. Now, someone who doesn't know us might ask, well, how do you do this? How is it possible that you do this and nobody else does? So that's where we get into things that really make us quite unique.
We have the most modern product line, and the reason for it is it starts and ends with our operating system purity. Purity which operates on all of our products and supports block, file, and object. And is the only storage operating system that manages flash directly. It does not need to have an intermediate layer called SSDs. SSDs are designed to mimic a hard disk. Why would you take a semiconductor and mimic a hard disk? It's like making a laptop computer mimic a typewriter. It's so much more powerful than what a mechanical device can do. We don't need that.
We're able to manage flash across the entire array or set of arrays more efficiently than companies that use their hard disk software to manage SSDs. This software, these direct flash modules, operate on just two hardware architectures. Scale up and scale out. Scale up so that we can scale up and down in terms of overall price performance, provide very low latency. Scale out in terms of very large sizes, very high performance across parallel workloads. DFM's and Purity operate on all of these different systems. Everything from the most performance to the most price competitive.
And this operating system also operates on the cloud today on AWS and Azure. So a very flexible, very consistent operating system. And all of these systems are managed by one management system, pure one, where you can find all of the information necessary to manage and operate your data environment.
Now, these are all for traditional workloads, but wait, we have port works that can help you to then migrate and move to next generation cloud native workloads on Kubernetes and containers. Operating both on our products as well as on the cloud. And then finally, all of these things together operating with our evergreen capabilities. That is always modern, always new, always non-disruptive upgrades. And we're also the only company that really promises a cloud operating model. Both in the sense of allowing you to manage your data, not array by array, but really as a fleet, as a pool of storage. And offer that as a service to your customers, your developers. And to be able to do that again, across clouds. So both on-prem and in the cloud. So as you can see, very modern, very consolidated, very consistent. You don't have to deal with multiple operating systems with different APIs, with different management systems. You can now manage all of your environment in a simple consolidated set of solutions that are simple to operate, non-disruptive, and allow you to be able to operate the system with less training and less labor overall.
Alright, so let's pull this together in terms of what are the four things that really distinguish pure storage. The first is we are the only vendor in the enterprise storage environment. And frankly, the only one anywhere that has direct to flash management with our software. It's taken us ten years to develop the software. Ten years. It's going to take anybody else who attempts to do this many years to be able to get to the point where we are. And it's what gives us our efficiency, our effectiveness. It's also what gives us the longevity of our systems. As you know, we guarantee our flash for life. And the reason is because by the time it will last for easily ten years or more, and by that time you will probably have moved on to larger and larger systems. We have, as I mentioned, the world's most consistent portfolio, which saves you time, energy, saves you from having to keep spares on all different types of systems, makes it easier to operate. Three is we have the cloud operating model where we will work with you so that you can manage your data storage environment across clouds like a pool of storage to manage it in a fully orchestrated fashion to make it easier and more consistent for you to be able to manage all of your data, not array by array, but as a pool of storage. And then finally, our unique evergreen life cycle. Again, this is something that has to be engineered right at the beginning of your core software development. Engineered at the core of our purity system, you can't re-engineer it into systems that are already in place. These are four unique attributes that I really doubt competitors will be able to mimic in any shape or form in the years to come.
Okay, so moving on, that consistent set of products, all with one operating system, all on DFM's, can support everything from the most high performance application environments such as machine learning, such as artificial intelligence, and we have the chops to prove it.
These are just a few of the customers that have ordered over the last year, but we have well over 100 AI customers. And this product line that we've shown you can operate at those high performance levels, including Menna, which has built with our product, both Flashblade and Flash Array, the largest AI supercomputer in the world. Pretty impressive, right?
But now this exact same set of products will now be able to operate at the most price sensitive areas. And this is something that Matt gave you a hint on, something we spoke about at our last earnings call. We have now pierced the 7200 RPM disk drive systems market with pricing at 20 cents per gigabyte, which we can do right now. We can get that 15 to 20 cent per gigabyte pricing with Flashblade that we had announced last quarter, and now Flash Array E as well. And this is just the beginning. By next year, we'll be able to go down yet again into that next layer of mass storage. And the year after that 2025 into the next layer, and even pierced into the price performance that hyperscalers get with their disk estate. Again, this is why we know that disk is at the end of its days.
There's just, when you can provide, at the same initial price point, a product that requires less than 5, if not 10x, the amount of space and power, not to mention less labor or less replacement of disk, then how is it going to be possible for the former data standard to continue, right? There's going to be no place left for a disk to be able to operate. To huge market, we're talking about tens of billions of dollars, and the time is now to go after it.
For the partners in the room, we're going to work with you to make this viable in all of these different environments. For the customers in this room, we're going to be very, very aggressive in enabling you to take out the disks in your environment. So work with us, work with our team. We're really looking forward to really plowing ahead, being the sharp tip of the spear in this market to go after just make your life easier, to let your teams, as Matt mentioned, go home on nights and weekends, not have to worry about their disk estate.
So if you will, today there's really no reason to not use Flash, and no reason not to use Pure. We provide a cost-effective solution now for all of your storage needs. And we can time it as we go forward over the next couple of years, but layer by layer, we can help you to finally make disk a thing of the past.
And there's a side benefit to this, after all. It is greener. You know, one-fifth to one-tenth the power, one-fifth to one-tenth the space, and cooling. You know, this is not even assuming any advantage in data reduction. That's on top of this. You know, our comparisons on this pricing are based on raw to raw. So your results could vary, but it only vary up, only be better. We are less than one-tenth the space and power, as we mentioned, but also less than one-fifty e-waste. First of all, it doesn't fail as often. It lasts longer. And even if it didn't, the amount of waste on Flash is far less than on hard disk. So you can improve your ESG scores as well. And by the way, the other benefit you get, more than ten times the reliability. And who doesn't want that, right?
So I have to say that this is a big deal, not just for each of you individually, but data centers take up about one to two percent of total energy usage in the world. That's an incredible figure, isn't it? One to two percent of all energy in the world. If data takes up about 20 to 25 percent of the power in an average data center, which is, in fact, the case, and if we take the lower figure that going to Flash, going to pure Flash, is one-fifth the power of the hard disks that it replaced, one-fifth to one-tenth, that means that we will save roughly 20 percent of all data center power, right? Take your entire data center power, you save 20 percent. Imagine that. I mean, that is a lot of the world's power that gets saved by one simple action. And I don't think there's anything else that you can do in your data center that will save any one thing you can do in your data center. That will save 20 percent of total power. So pretty amazing.
So if we put all these things together, you know, similar costs, but lower TCO, lower power, lower space, better performance, better total cost of ownership overall, more reliable, a green environment, more consistent product, why wouldn't you standardize on Pure? Tell me why. What are the reasons? I can't imagine. So we're looking forward to you to make Pure your standard. I want to thank you for your time today. You're going to hear a lot more from our team. But now I'd like to introduce our next Breakthrough Award winner. So enjoy.
Protecting Americans from health threats. That's the goal of the Centers for Disease Control. Whether it's making food safer, identifying emerging pathogens, or improving vaccines, the CDC relies on technology to fuel complex research. More than 100 Pure Storage Flashblade underpin a state-of-the-art health detection and surveillance system that uses powerful technologies like artificial intelligence and machine learning to drive critical data analyses for hundreds of researchers. Sequencing workloads that once took days now take minutes.
When the COVID-19 pandemic hit, the CDC's Office of Advanced Molecular Detection found itself in a race against time. Using Flashblade, researchers sequenced genetic samples from state partners and private labs, quickly, and at scale. Since then, the CDC has processed more than two million samples, generating insights that help save lives, all in a simpler, more sustainable storage environment. For delivering Breakthrough Research, we congratulate the CDC on winning this year's greatest of all-time award, and we thank them for their service. Congratulations, team, CDC is really well done, and of course, you know, all of us are really thankful for all the great work that the CDC does.
So it's now my great pleasure to introduce Sean Hansen, our General Manager of our Flash Array Business Unit. Sean? Good morning and welcome. We are so grateful to have you here with us today. We have met some amazing people already, and I wanted to say and express our deep gratitude that you've chosen to come all this way. On the way here, I met two, but felt like twins from Sweden, and they shared with me their story about how they are building a company they intend to reinvent the entire space of the data storage market. They started six months ago, they flew all the way out from Sweden, and I just felt so grateful that they would take that bet together with us.
Yesterday, when I was on the elevator, I met a different gentleman, an amazing leader, from a fine East Coast University in the United States, and he said he was not a member of our community. He was here because he had heard about what had happened over the years, and he wanted to understand what it was all about. Well, I hope that he can see in you what we see in you. We see the finest minds, the greatest data scientists, some of the very best in this industry, true pioneers. So if you see him, and he works for a university that begins with the first letter N, please wrap your arms around him and give him a warm embrace from the pure community. Welcome, we hope you have a wonderful experience.
We have some amazing news for you today, some exciting news, but I wanted to first pay tribute to your journey as pioneers and as innovators. Let me start by sharing a similar story about a different innovator who reinvented and dramatically changed a different industry. For many years, British cycling developed a terrible reputation. In 100 years of Olympics, their teams rarely placed. They seem to try everything, but nothing worked. However, in 2003, a new coach, Sir Dave Brailsford, joined the British cycling team. He was different from previous coaches that tried to completely overhaul their teams. He developed a strategy that he called, the aggregation of marginal gains. This is the principle that small gains compound very quickly over time. For example, if you just improve 1% every day, that would result in a 37x improvement in one year. They improved everything, from wind drag to maintenance routines to crash risk. And these compounded quickly into incredible results. The team went on to dominate and sweep in the last four Olympics. There's a parallel here to what you have done. When you are the world's most efficient at what you do, you win.
So let me start with three pioneers who won an efficiency. Three of the early adopters of pure storage, the city of Davenport in Iowa, Sierra Nevada and Nielsen IQ.
In 2014, they adopted the first flash array, the first flash array, 400s, with 18 terabytes of flash storage. What they pioneered was the third Braille spurred of data storage. Of course, I am referring to what Charlie talked about. Non-disruptive upgrades are what we called evergreen. Like the cycling team cutting wind drag, let's talk about the compounding effect of not having dreaded data migrations.
In 2014, customers needed giant arrays stretching across multiple racks for the kinds of problems they solved with those early flash arrays. These mega arrays shrink from 77 rack units on average to 12, with the introduction of flash array. And now that same flash array from 2014 has more than 10 to 20 times its original storage capacity in just three rack units. Three.
What's interesting is that even those, these arrays have served business critical workloads for over nine years. They look nothing like they did originally. Everything has changed. New drives, power supplies, chassis, controllers, all without disruption or downtime. It simply keeps getting better.
These three pioneers began adding improvements that compounded rapidly. Direct flash modules, 10x volume and snapshot scale, best in class of evolves, NVME, always on QOS, mobility between on-prem and the cloud. Cloud Blockstore, QLC, continuous replication, self-service upgrades. The ability to move workloads transparently. The list goes on and on. The area under this curve is amazing.
Now the entire fleet of pure arrays has evolved from five nines of uptime to almost seven nines. It's important to note that seven nines, or even five, is impossible for other companies that caveat their SLAs with scheduled maintenance downtime. We call that a fake SLA.
This year, your top racing team gets even better at improving the maintenance experience. First, self-service upgrades automate security fixes and increase how fast you can deploy value on your timing. Second, we brought simplicity in the Evergreen model to traditional NAS services with the introduction of the industry's first truly unified block and file platform. It simply keeps getting better.
And so now we're pleased to introduce your racing team to new ways to mitigate crash risk. Flash arrays safe mode snapshots have been extended to new volumes and all arrays with self-service to keep it simple. The new Evergreen one ransomware recovery SLA guarantees you can recover after an attack to a clean environment after a razor lock down for forensics. New AI driven anomaly detection alerts you to suspicious activity. By adding an SLA for data protection, Evergreen one continues to lead as the industry pioneer in data storage subscriptions. It simply keeps getting better.
So in the spirit of getting better, I am proud to announce the biggest performance and efficiency gains in Flash array history. Meet Flash array XR4 and Flash array CR4, our next generation Flash array platforms. I'm so excited by this. 40 to 60 percent greater performance, high end scale built for three petabytes of raw storage. 45 percent more data compression with direct compressed technology. These are all things that have come from the high end XL line 18 months ago and have been pushed down to our full portfolio. And new C models to expand the product line. The new generation is 30 to 40 percent greater performance per watt. It consumes 85 percent less energy than other all-thos alternatives and powerfully. It requires 95 percent less space and hybrid disk arrays.
Charlie talked a little bit about direct flash. This is rapidly diverging from hard drives and off the shelf SSDs. You can expect this density to dwarf the alternatives. Imagine what a 300 terabyte DFM means for a spinning disk industry that will max out at 40. Today, we are excited to show you the latest and largest in Flash module technology. I love the orange of the heatsink. I have in my hands a 75 terabyte DFM. This is amazing. With onboard NV Ram and PCIe Gen 4 bus speeds, this creates the most dense power effective footprint on the planet. The pace of innovation just keeps getting better.
查理谈到了直接闪存。这与硬盘和现成的固态硬盘越来越不同。你可以预期这种密度将超越其他选择。想象一下,对于最大容量只能达到40TB的旋转磁盘行业来说,一个300TB的直接闪存模块意味着什么。今天,我们很高兴向您展示最新和最大的闪存模块技术。我喜欢散热片的橙色。我手上拿着一个75TB的直接闪存模块,这太惊人了。配备了内置的NV Ram和PCIe Gen 4总线速度,它在地球上创造了最紧凑、功耗最低的存储方式。创新的速度只会变得更好。
As Charlie said, this is rooted in the simplicity of purity, a unified platform across Flash array, Flashblade, and even Cloud Blockstore. This has brought you four new platforms that break next speeds. XL for the most demanding mission critical workloads. Flashblade S for high performance workloads like AI and HPC. Flashblade E, which radically changes the market for disk space arrays and now, XR4 and CR4.
But wait, we have one more announcement. You may have heard it from an earlier speaker on the stage. Flashblade E lets you replace aging disk at the revolutionary price point of less than 20 cents a gigabyte. I am excited to announce the newest addition to our E family, the Flash Array E. APPLAUSE Thank you. I am so excited by this. Complimenting Flashblade E, which starts at four petabytes, Flashblade E lowers the barrier of entry to one single petabyte of data. Where Flashblade E supports file and object, Flash Array E will support unified file and block. This new E family will forever change the landscape for disk.
So, let's return to the earlier graph. We need to realize we are only at the beginning. Let's take a second to imagine the compound benefits of getting on the right curve. As we zoom out, you are the pioneers of the next ten years. You are investing to capture the gains under this new curve, driven by simplicity, evergreen, and the cloud operating model. I am so grateful to live at this time to be able to see this with you. This is the most exciting time in history to be alive. Please buckle up. We haven't seen anything yet. And like Matt said, if you didn't know this already, disk is done and you don't need it anymore. Sir Brailsford, you would be proud. Thank you very much. APPLAUSE
Let me pause for a second because hearing from a customer who has been on this journey themselves will tell it best. At NTT, we push the boundaries of what is possible. We are trusted globally to connect data, things and people in ways that transform and improve business, society and the planet. Every day we work together to create new connections, new insight and new value, delivering IT services and solutions across a breadth of world-class technologies. In collaboration with leading partners, helping our clients across healthcare, education, smart cities, manufacturing, retail and more. To accelerate positive change, we are renowned for some major inventions, like emojis used by billions globally to express themselves without using words and launching the first enterprise multi-country private 5G solution. We are one of the world's leading network providers and we're the technology partner that powers the Tour de France, revolutionising the viewing experience for the world's most watched sporting event. It's our belief in possibility that drives us, but it's our people that make it happen. Welcome.
Scott, great to have you here with us. Thanks, Sean. Welcome, Scott McIsaac, SVP of Global Operations and Managed Cloud Services at NTT Limited. Let me just introduce maybe Scott and NTT for a few minutes. NTT is a global brand that's number 29 and a global 500, a very highly respected data services organization, and we are so excited to have you here with us today. Scott, please share a little bit about your role and maybe your team's shorter.
Yeah, absolutely. So I'm responsible for our Managed Cloud business. We have a part of what we call cloud services division with NTT. Our mission is to really become all things cloud for our clients. We lead with advisory services and financial operations. We can do modernization where we take clients on a journey to help make their applications cloud native and redevelop things. And then ultimately our goal is to manage and secure the environment long term. So if you look at what we've built, we're helping our customers navigate the cloud paradigm. And I call it a paradigm because it's not a destination. It's not a technology cloud is something that's redefining businesses today and how they leverage technology. Our cloud, our private cloud is backed by pure storage. It's about 60 to 70% of our current business is private cloud. And we've been a customer of pure storage since 2014.
Wonderful. Well, we really consider you a thought leader. You've been with us since almost the very beginning. Tell us a little bit about your pure journey and how you got started with us.
Yeah, so I come from a company called Secure24 that NTT acquired back in 2018. And in 2014 time, we were having a lot of problems with our storage platform. It was very complex. We needed a lot of engineering talent to be able to accommodate how to architect and how to solution. And we're coming on the backs of a lot of failures.
I remember Matt Burr showing up in my office and saying, Hey, why don't you guys check out this new technology? And my immediate thought was, Oh, great. Here we go. Another storage vendor, another startup in the flash base. He's like, No, just put it in your environment. Try for a little bit. I guarantee you're going to like it. So we rolled it out. And there's a few people in the audience here that were part of this. And I remember we were like, Hey, let's load test this thing. Let's see if it's actually going to perform like they're saying.
And we loaded it up to the point where it was almost hitting failure. And we got a call from the support team and they said, Hey, we just noticed that you have a huge spike in I.O. We're making sure everything's okay. You know, I want to make sure that things are working as expected. And we were like, how did they call this before we knew there was a problem even. And, you know, so that was kind of our entry point. We're like, Hey, this is great. So we decided to continue rolling that out. We were able to deploy it for all of our clients. We removed all of our spinning disc from a performance tier back then and did it at no cost to our clients. So they immediately went from, you know, spinning this poor performance to high performance with no cost.
And I remember a conversation with a customer back then and they were like, Hey, we have this report that take three to four hours to run. They ran in 10 minutes last night. What would you do? You broke something in our environment. We're like, no, we told you we're moving you to this new platform. And they immediately were able to take advantage of it.
So, you know, as things progress, this is now our primary tier of storage for our private club today. And as Burr said, I have the shirt on as well. So, that's great. Explain how Pure fits with NTT. I'm very interested.
Yeah. So I said it's FlashArray X is our primary platform. So it's for a multipurpose workload. We put we don't really think about how we architect. We just put our customer data on this. It's very, very simplistic. It allows our engineers to really focus on better things helping customers solve business challenges, but FlashArray X is the primary.
FlashArray C is something that we help push Pure on. I always said back in 2015, I'm like, guys, paint the data center orange. Let's get this thing out there. Let's become an all flash data center. And at the time, obviously, it was too expensive to do that. But FlashArray C came along, and we were able to use this for our primary backup target. We're replacing about 17 petabytes of Oracle ZFS with this at a much lower cost in a better performing experience.
We use FlashBlade for our elastic data lake. So it's a pretty sizable footprint. We're processing billions of logs a day through this using FlashBlade. And then we've just started moving down the Evergreen One path, and trying to look at how do we use more subscription to be able to deploy capacity where we need it on demand.
Wow. That's amazing. I talked a little bit about pioneers, and you're a pioneer in your industry. Let's talk a little bit about innovation. Where have the innovations that in the data storage space that you've most benefited from? Let me just talk a little bit about your approach to innovation.
So I would say the FlashArray C is something that we pushed very hard for. We didn't need high performance. We knew fast enough is fast enough for general purpose workloads. We don't need sub millisecond for everything. So I remember sitting in an advisory board, and I was pushing this message of, hey, give us something cheap. We just want a cheap solutions, high capacity. We don't care about the performance, and help us and really drive that. So that's something that's really helped us. We're able to, again, simplify our environment with removing multiple vendors now and things like that.
And then the other thing is we've been asking for it for a long time. We finally just achieved this was NFS on top FlashArray. And that's been a game changer in our backup space. Thanks for pushing us. I appreciate it.
So if you were sitting in that elevator with that gentleman from that university, and you had to talk about, like, why Pure, what would you tell him? Simplistically. I mean, this was our. We had so much complexity in our environment and how we had the solution in Architect. This was the number one thing that we wanted to push for. We wanted a simple solution that we could have all of our engineers manage. I didn't want to have storage engineers. I wanted to have cloud engineers that could focus on, again, business outcomes for our customers. And it had to be a very simple as to the Capro.
So that's the first thing. The other one would be the support. That experience that we had when support called us, we were like, okay, this is just because it's where a new customer. But that has been the same without this entire experience with Pure. It's always been a very high-performance support organization, knows about problems before we do, and it can help fix our environments. The other place for us was we struggle with data center capacity, like everyone else in power capacity. We were able to take six, seven, eight cabinets down to a couple of you. And that's big for us because we can get higher density. We can get more things in there. Which is why we're really excited about the future of the R4s. Because, again, fast enough is fast enough for us. We can get more density in that environment. And we can, again, simplify our environment and reduce our costs.
All right. So you feel like you're a Sir David Briel's fruit of NTT. You've had, even with us for nine years now, I think, how many disruptive upgrades or non-disruptive upgrades have you had during that period of time? This has become table stakes for us. These non-disruptive upgrades are something we do on a regular. I think we've had non-85 of them, roughly. And of the 85, most of them are going to be controller upgrades and life-cycling out, legacy, and end-of-life hardware into the new version. But, again, we look at this as just its table stakes now. We expect this from Pure. And it's been a very, very good process. You know, I remember we used to have to plan weekends and hours and hundreds of hours of getting ready to upgrade array. And now we call support. We work with you guys, press a button, and it gets upgraded with no impact. Wow. Interesting.
好的。所以你觉得你是NTT Sir David Briel的产物。你已经和我们在一起九年了,我想,在这段时间里,你经历了多少次有破坏性的升级或无破坏性的升级?这对我们来说已经成为标准配置了。我们定期进行这些无破坏性升级。大概有85次,其中大多数是控制器升级和将过时的和即将停产的硬件替换成新版的。不过,我们现在将这视为标准配置了。我们对Pure有这个期望。这是一个非常好的过程。你知道,我记得我们曾经不得不计划整个周末,准备数百个小时来升级存储设备。现在我们只需要联系支持部门,与你们合作,按下一个按钮,就可以完成升级而不会产生任何影响。哇。有趣。
I met an analyst yesterday who said, I've heard about this non-disruptive thing. Is it real? Does it really work? 85. That's pretty amazing. Yeah, it's real. So talk about what this does for data protection in your environment. Yeah, security is always at the heart of everything we do. As I mentioned, we try to underpin all of our services with true integrated security offerings. And you hear the buzzword of secure by design and those things. But we really live that. Our engineers live it. Our teams live it together. But we've had a lot of experience in migrating customers. And the one that sticks out the most is we were mid-migration of about 2,000 systems onto our private cloud. And the customer got hit with ransomware. Before we were managing the environment, we were managing a small portion of it. The systems, we had about 1,000 systems moved over and 1,000 systems that weren't. Of that, we were able to recover those 1,000 systems that got hit within 30 minutes to an hour. The rest of the 1,000 systems took weeks. Wow. Wow. It's very, very important to us.
Wow. So as we paint the area under the curve for the next 10 years, what's next? You know, higher density, you know, flashblade E is something we're looking at. We have a pretty sizable S3 object store that we support today for our clients. And we're looking at how do we leverage Flashblade E for that. And now with obviously the new introduction of Flash or AE, that's going to be something that's very, again, higher density workloads, paint the data center, orange type environment. Wow. That's amazing.
哇,所以当我们为下一个10年画出曲线下的区域时,接下来会发生什么呢?你知道,更高的密度,你知道,Flashblade E 是我们正在关注的一项技术。目前我们为客户提供了一个相当大的 S3对象存储支持,我们正在研究如何利用Flashblade E。而现在,显然引入了新的Flash或AE,这将是一个非常令人激动的事情,再次提高密度工作负载,让数据中心变为橙色环境。哇,这太惊人了。
I just wanted to express our deep gratitude for the journey that we've been on together. I think you've taught us a lot. I have one thing for you if that would be okay. Sure. I have, we were trying to think, what kind of award could we give you for a lifetime of achievement and really pushing us in all these fronts. And so we had something special made for you. That would be okay. This is our special XCR4 gold plated award that was just made for him. And I'm looking forward to your next album. You can put this on the cover. So I'd like to maybe anoint you with this if that would be okay. And thank you so much. And if anybody wants to touch this, if you want to touch and feel how heavy this really is, please see him on the hallway. I just really wanted to say thank you so much. Thank you Sean. Appreciate it. Thank you. Thank you so much.
As you've heard from Scott, NTT reaped the benefits of continuous innovation, a true pioneer in a space. As a result, they got better over time. It's why we want to partner with you, with Pure. As we continuously innovate and make things better, you get better.
From the family-friendly cash-kai SUV to the all-electric LEAF compact, Nissan Australia's manufacturing plant sets the pace for producing high-quality vehicle components. This track record depends on an IT infrastructure that runs at full speed all the time. Putting the brakes on critical manufacturing processes just isn't an option in the competitive automotive industry, from flash array to flash blade, active cluster to evergreen.
Nissan Australia keeps its plant running with pure storage, driving superior performance, scalability and space savings, with nimble operations and a stable, reliable storage environment. Helping the lean IT team move full throttle ahead to support innovation.
With zero downtime, Nissan Australia can race ahead, with new offerings to meet customers' unique needs. For keeping its plant running at peak performance, we congratulate Nissan Australia on winning this year's APJ greatest of all time award. Congratulations Nissan! We congratulate you and say honton-y arigat wusaimasu.
This morning at 11 a.m. we have a session which features an exciting new announcement for flash array and then please attend at 11 a.m. for the next day for the flash array overview session.
So we made it. It's just the beginning of your journey. You heard from Charlie. You heard from Sean. I've been here many times throughout this event. If you take away anything, what they said in the last two days, pure storage has removed any and all barriers to fully moving to all flash. You've made the right choices, but maybe you're only using all flash in courses of your environment. You can't have your cake needed too, I promise you. All flash goodness at the price of disk economics for every part of your data center.
All right. So we're back here tomorrow. We've got a few pure storage OGs. It's some true thought leaders that are ready to drop some knowledge and send you off in a really inspiring note. So you're going to hear from KaaZ and you'll hear from Amy Fowler who will walk you through the disk to flash evolution. You'll hear from my man Ajay, who is the chief product officer, my old boss. He'll hear who will speak to the innovation that we're driving. You'll hear from Rob, our CTO. He does two big topics on the mind, sustainability and AI. Charlie's already said that anybody younger than him is going to die, but whatever.
So we've covered a lot of ground and you might be asking yourself, you know, besides all the awesomeness of the announcements and, you know, what's kind of new at this year's accelerate.
All right. So here's a little bit of a shout out to Charlie. I just saw a bunch of heads go up. I must have done something right. We gave out water bottles one year. Everybody in the company. Everybody had a water bottle. And guess what? Everybody left that water bottle laying around. Nobody wanted that water bottle because everybody's got a million water bottles. We want to bring another water bottle home. Charlie said, we can't do that. We can't create this kind of waste. We're putting our money where our mouth is and we're walking the walk. And we're walking the talk, excuse me, on what we do. So you're not going to see a lot of paper at this event. You're not going to see a lot of swag, right? We're trying to reduce all that in an effort to say, hey, this is very much what we see as a parallel to waste in a data center.
All right. So in closing, a big thank you to our sponsors. Please do not forget to go see them in the zone. There's a great setup in there. And our partners and our sponsors have just been wonderful to work with and help us pull off this event. So enjoy your day today, please. Thank you for being with us this morning. You guys are all awesome and we will see you in one. When things go wrong, when the symptoms hurt, like us.