After I Read 40 Books on Money - Here's What Will Make You Rich - YouTube

So you want to become a millionaire and everyone is telling you to read books, but hardly anyone's got time for that. Luckily over my many years in business I've read hundreds of books but there are 40 money-making books that have really stuck with me. So in this video I'm going to condense all of these books into the core lessons that will actually make you rich. And no, I'm not just saying this, I have experience doing it. I've gone from absolute zero to making tens of millions and I didn't make my money on YouTube like most people are here. I did it running real businesses. So I promised that the things I'm going to share with you today will take you from zero dollars to a hundred thousand dollars, a hundred thousand to a million and a million to ten million dollars if you apply them correctly. Level one going from zero to a hundred thousand dollars. First you need to master your mind. I didn't come from a wealthy background and during my youth I vividly remember people saying the phrase money is the root of all evil.

所以你想成为百万富翁，大家都建议你读书，但几乎没有人有时间读书。幸运的是，我在多年的商业生涯中读过数百本书，但真正对我有深远影响的，就是40本能赚钱的书。所以在这个视频中，我会把这些书的核心教训浓缩在一起，这些教训能真正让你变富。而且，这并不是空谈，我有实际经验。我从一无所有到赚取数千万美元，我并不像大多数人那样靠YouTube赚钱，而是通过经营真实的企业。因此，我保证，如果你正确应用今天我要分享的内容，你可以从零开始到赚取十万美元，再从十万到一百万美元，最后从一百万到一千万美元。 第一级：从零到十万美元。首先，你需要掌控自己的心态。我并不是出身富裕，在我年轻的时候，我清楚地记得人们常说“金钱是万恶之源。”

Secrets of the millionaire mind explains how these phrases program is to believe that rich people are the devil. It took me a long time to rid myself of the negative feeling my stomach when I thought about making money. If I'd have read this book sooner it would have helped me realize this issue earlier. Once I got over this hurdle I had to ask myself what is money actually for? For me the answer was freedom. The psychology of money puts it a little differently and says it's all about control. But I suppose the goal is the same to be able to do whatever you want whenever you want. It also touches on how there's a clear difference between the rich and the wealthy. Wealth is what you don't see. The cars not purchased. Diamonds not bought, renovations postponed, clothes for gone and first class upgrades declined. Unfortunately many people don't even believe that they can become wealthy.

《百万富翁的秘密》解释了这些短语如何让我们相信富人都是恶魔。当我想到赚钱时，我的胃里常常会有一种消极的感觉，花了很长时间才摆脱这种感觉。如果我早点读这本书，它会帮助我更早意识到这个问题。在我克服这个障碍后，我不得不问自己，钱到底是为了什么？对我来说，答案是自由。而《金钱心理学》则稍有不同，它认为一切都是为了控制。但我想目标是一样的，就是能够在任何时候做任何你想做的事情。书中还提到，富人和有钱人之间有明显的区别。财富是你看不见的东西，比如没买的车，没买的钻石，推迟的装修，舍弃的衣服和拒绝的头等舱升级。不幸的是，很多人甚至不相信他们可以变得富有。

I remember my school friends saying things like I hope I can get an okay job when I graduate. They weren't even hoping for a good one. The magic of thinking big explains that people are setting their finish line too soon and therefore never have a shot at being successful. While I don't believe that thinking bigger loan will make you successful it's certainly the first step. I always struggled in school and felt like a failure. Interestingly when I left and started working in the real world I found that I kept winning. This was probably because I chose jobs I had an interest in rather than learning things I didn't care about at school.

我记得我的同学们常说一些诸如“希望我毕业后能找到一份还可以的工作”。他们连盼望一份好工作都不敢想。 **《大思维的魔力》** 这本书解释说，人们设定自己的终点太早了，因此从未有机会成功。虽然我不认为仅仅依靠大思维就能成功，但这确实是第一步。我在学校总是挣扎，感觉自己是个失败者。有趣的是，当我离开学校进入真正的职场后，我发现自己不断取得成功。这可能是因为我选择了自己感兴趣的工作，而不是在学校学那些我不关心的东西。

The winner effect talks about actual studies to back up this phenomenon. The book discusses how positive correlation has been found between successful stock market traders and their testosterone levels. Furthermore winning increases the testosterone receptors in your brain which causes you to win more in the future. That's why it's important to set those achievable goals and get those little wins every day. I believe that my struggles in school and my strong driver success had a positive impact on my life. They left me with no other option but to push forward. Think and Grow Rich tells the story about a great commander. Despite being outnumbered by a far superior enemy he burned his army's own ships leaving them with no escape plan. This forced his soldiers to fight with everything they had resulting in a miraculous victory against all the odds.

《赢家效应》通过实际研究来支持这一现象。书中讨论了成功的股市交易员与他们的睾酮水平之间存在正相关关系。此外，获胜会增加你大脑中的睾酮受体，这使你在未来更容易获胜。这就是为什么设定那些可实现的目标并每天获得一些小胜利是很重要的原因。我相信我在学校的挣扎和我强烈的成功驱动力对我的生活产生了积极的影响。它们迫使我别无选择，只能向前推进。《思考致富》讲述了一个伟大指挥官的故事。尽管面对人数远远超过己方的敌人，他烧毁了自己军队的船只，让士兵们没有退路。这迫使士兵们全力以赴，最终在不利的情况下奇迹般地取得了胜利。

It just shows there's a big difference between wanting to succeed and needing to. Being comfortable is just as harmful as having an escape plan. During a chat with Andrew Tate he referred to this as one of the matrix's tools. Unscripted also presents this idea. The author argues that society aims to transform us into model citizens which stands for Mediocre, Obedient, Dependent, Entertain and Lifeless. Avoiding his fate depends on how well you can manage stress. The essence of success gives us a helpful perspective on this. The book mentions that all the water that forms a fog that's 100 feet deep and 7 city blocks wide can fit into a small glass.

这段话的意思是： 这表明想要成功和需要成功之间有很大的区别。感到舒适和有备选方案一样有害。与安德鲁·泰特聊天时，他提到这是“矩阵”的工具之一。书《Unscripted》也提出了这个观点。作者认为，社会的目标是把我们变成模范公民，也就是平庸、顺从、依赖、娱乐和没有生气的人。避免这种命运取决于你如何管理压力。成功的本质为我们提供了一个有用的视角。书中提到，形成100英尺深、占据7个街区的大雾的所有水都能装进一个小玻璃杯里。

Whenever I feel stressed I like to imagine drinking this water and using it as fuel. Now you can develop great habits. Stress can also come from factors outside our control. For this reason I've made a conscious effort throughout my life to only focus on things that I can directly impact. Atomic habits reveals that many people fixate on the end goal which they have no control over rather than the process of achieving it which is completely in their hands. I found the author's habit stacking technique to be particularly helpful for forming new habits. It involves pairing a new habit with an existing one so both are completed at the same time. However most people just keep putting things off and never form good habits. I know far too many people would just go through the motions without any direction and before they know it, time has run out.

每当我感到压力时，我喜欢想象自己在喝着这水，并用它作为动力。现在你可以养成很好的习惯。压力也可能来自我们无法控制的因素。因此，我一生中一直在有意识地只关注那些我能直接影响的事情。《原子习惯》揭示了很多人紧盯着他们无法控制的最终目标，而不是专注于完全掌握在自己手中的实现过程。我发现书中作者的“习惯叠加”技巧对培养新习惯特别有帮助。这个方法是把一个新习惯和一个已有的习惯搭配在一起，这样两个习惯可以同时完成。然而，大多数人总是拖延，从未养成好习惯。我认识太多这样的人，他们只是随波逐流，没有任何方向，等他们反应过来时，时间已经悄然流逝。

The seven habits of highly effective people stresses the importance of always knowing where you're going and thinking about how you want to be remembered. I know this provides me with extra motivation but this is only one part of the equation. The 12 week year suggests treating a year as 12 weeks to create a sense of urgency. This really hit home for me as I know I work best under pressure. Although short term pain is often necessary for long term gain, it can be difficult to remember this when faced with challenges. The art of getting things done emphasizes the importance of not relying on your brain to remember all your tasks. Instead capture them on a phone or a notepad, this way you can organize your tasks without getting them confused and you can also be selective with how you spend your time.

《高效能人士的七个习惯》强调了始终明确目标和考虑自己希望被如何记住的重要性。我知道这会给我额外的动力，但这只是成功的一部分。《十二周计划》建议将一年当作十二周来看待，这样可以产生紧迫感。这点让我深有体会，因为我知道自己在压力下表现最好。虽然短期的痛苦常常是为了长期的收益，但在面对挑战时往往很难记住这一点。《搞定》这本书强调不要依靠大脑来记住所有任务，而是把它们记录在手机或笔记本上，这样你可以更好地组织任务，不会混淆，并且可以更有选择性地分配时间。

Essentialism reminds us that for every task we say yes to, we have to say no to many others. Therefore it's important to value yes and not be afraid to say no. After adopting these habits, you should start building high value skills. I've previously said that I don't like the advice follow your passion. However, so good they can't ignore you, takes it one step further. The author interviewed many people who loved their jobs. He found that most of them didn't initially have a passion for their work. Rather, as they improved, their love for their work grew.

极简主义提醒我们，每当我们对一项任务说“是”的时候，就必须对许多其他任务说“不”。因此，重视“是”并不害怕说“不”是很重要的。在养成这些习惯之后，你应该开始培养高价值技能。之前我曾说过我不喜欢“追随你的激情”这条建议。然而，《如此优秀以至于无法被忽视》更进一步。作者采访了许多热爱自己工作的人员。他发现，大多数人一开始并没有对自己的工作抱有激情。相反，随着他们的不断进步，他们对工作的热爱才逐渐增长。

So what skills should you start building if you aren't necessarily following your passion? The unfair advantage suggests that to succeed in an unfair world, you need to place your natural strengths, find what you're better at than most people and lean into it. However, it's no longer enough to just possess high value skills. Artificial intelligence is rapidly replacing many jobs. I'm using it more and more in my various businesses to complete simple tasks. That's why the idea is shared in mastery and more important than ever.

所以，如果你并不一定要追随你的热情，那应该培养哪些技能呢？《不公平优势》一书指出，要在一个不公平的世界中取得成功，你需要利用你的天赋，找到那些你比大多数人更擅长的领域并加以发挥。然而，仅仅拥有高价值的技能已经不再足够。人工智能正在迅速取代许多工作。我在各种业务中越来越多地使用人工智能来完成简单的任务。因此，《掌握》一书中的观点现在比以往任何时候都更为重要。

My main takeaway was that you need to develop a unique stack of skills that is nearly impossible to replicate. It's still like an artist echoes this point when it suggests to copy from multiple inspirations until you have a mix that is truly original. Having this unique skill stack will give you the ability to earn a high income. However, that still won't mean you can build wealth without understanding the basics of personal finance. When I was younger, I had a mentor named Dave who taught me about how the rich manage their money. The biggest lesson I learnt, which is also shared in Rich Dad Poor Dad, is that everything we buy is either an asset or a liability.

我的主要收获是，你需要发展一套独特的技能组合，这是几乎不可能被复制的。这有点像艺术家所说的，从多个灵感中进行借鉴，直到你拥有一种真正原创的混合技能。拥有这套独特的技能组合，会让你有能力赚取高收入。然而，这并不意味着你能在不了解个人理财基础的情况下创造财富。当我年轻的时候，我有一位名叫戴夫的导师，他教我关于富人如何管理他们的钱。我学到的最大一课，也是《富爸爸 穷爸爸》一书中提到的，就是我们购买的每样东西不是资产就是负债。

To figure out which one it is, we simply have to ask ourselves, is it putting money in our pocket or taking it away? Of course, if you want to be wealthy, the aim should be to buy as many assets as possible, but lots of people don't see the value of investing. Let me ask you this, would you rather have $3 million now or a penny that doubles every day for 31 days? The correct answer is the penny because it actually turns into $10.7 million. The compound effect uses this analogy to demonstrate the power of investing and gaining compound interest. Once most people get their head around this, they get very excited but end up jumping into the markets without really understanding anything.

要弄清楚是哪种情况，只需要问自己：这件事是在为我们赚钱，还是在花我们的钱？当然，如果你想变得富有，目标应该是尽可能多买资产，但很多人看不到投资的价值。让我问你这个问题，你是愿意现在拿到 300 万美元，还是愿意拿一枚每天翻倍的便士，坚持 31 天？正确的答案是选择那枚便士，因为它实际上会变成 1070 万美元。复利效应用这个比喻来展示投资和获得复利的力量。当大多数人理解这一点时，他们会非常兴奋，但往往在没有真正了解市场的情况下就贸然进入市场。

That's what happened in the pandemic. Everyone thought they knew what they were doing, but it was just a massive bubble weight into burst. That's why I've always followed the principles laid out in the little book of common sense investing. It states that trying to beat the market is a losing game. Instead, you should own the entire market. You can do this by investing in something like the S&P 500 or a broad market index fund. Interestingly, over a 35 year period, only 1% of mutual funds could beat the market by 2%. This means that index funds are a clear choice for the average investor. Although, as I do find them pretty boring, I also like to invest in more interesting stocks with a smaller part of my money. Whenever I do this, I keep in mind that the market is irrational. As the intelligent investor puts it, you should imagine a person coming to your door every day called Mr Market.

这就是疫情期间发生的事情。每个人都以为自己知道自己在做什么，但实际上这只是一场即将破裂的巨大泡沫。这就是为什么我一直遵循《常识投资小书》中的原则。书中提到，试图击败市场是一场注定失败的游戏。相反，你应该拥有整个市场。你可以通过投资像标准普尔500指数（S&P 500）或者广泛的市场指数基金来做到这一点。有趣的是，在35年的时间里，只有1%的共同基金能超过市场2%。这意味着对于普通投资者来说，指数基金是一个明确的选择。虽然我觉得这些基金相当无趣，但我也喜欢用一小部分钱投资一些更有趣的股票。每当我这么做时，我都会牢记市场是非理性的。正如《聪明的投资者》所说，你应该想象每天有一个叫“市场先生”的人来敲你的门。

One day, he may offer you $2,000 for your stock and the next, only 500, even though the company may be doing better than ever. This is because the price of the stock is based on demand and not the actual real world value. I only buy stocks if I'm prepared to ignore what Mr Market says for a long time. Another phrase I live by is, if you love the store, chances are, you'll love the stock, which was shared in one up on Wall Street. This means if you've got a lot of experience of a company or product, you might actually have a bigger advantage than the pros when it comes to investing. Before we get to the next level, I have to make one thing clear. Reading books on investing can provide you with theoretical knowledge, but to truly succeed in investing and build wealth, you need to put that knowledge into practice.

有一天，他可能会出价2000美元买下你的股票，而第二天却只愿意出500美元，即使这家公司可能比以往表现得更好。这是因为股票的价格是根据需求而定的，而不是基于实际的现实价值。我只在准备好长期无视“市场先生”意见的时候才会购买股票。还有一句我一直遵循的格言是，“如果你喜欢这家店，那你可能也会喜欢它的股票”，这是《沃伦·巴菲特教你读财报》里的一句话。这意味着，如果你对某家公司或产品有很多经验的话，在投资方面你可能比专业人士更有优势。在我们进入下一个阶段之前，我必须明确一点：阅读关于投资的书籍可以提供理论知识，但要在投资中真正取得成功并积累财富，你需要将这些知识付诸实践。

So, if you are going to invest, you need to make sure that you're using a tool that provides you with all the necessary information to make informed decisions. This is where today's sponsor, MooMoo, comes in. If you're interested in building wealth, then you're really going to want to listen to this. It's a powerful investing platform founded in Silicon Valley with over 20 million users worldwide. You can trade stocks straight from your laptop, iPad or smartphone, whether in the United States, Australia or Singapore. You also don't have to worry about commission fees and account minimums. I personally really like the free tool they offer, which allows you to see what famous institutions are investing in and what sectors are performing best.

所以，如果你打算投资，你需要确保使用一个能够提供所有必要信息的工具来做出明智的决定。那么今天的赞助商MooMoo就是这样的工具。如果你有兴趣积累财富，你一定要听仔细。MooMoo 是一个强大的投资平台，由硅谷创立，拥有超过2000万用户。你可以通过笔记本电脑、iPad或智能手机进行股票交易，无论是在美国，澳大利亚还是新加坡。此外，你不需要担心佣金费用和账户最低要求。我个人非常喜欢他们提供的免费工具，可以让你看到哪些知名机构在投资什么，以及哪些行业表现最佳。

As a beginner, you can also practice your trading ideas with a demo account before entering the market. If you sign up today using the link in the description, you can receive up to 15 free stocks, each worth between three and $2,000. That's an amazing deal. These three stocks can help you start building your investment portfolio right away. Level two, $100,000 to $1 million. Now that you've fixed all your internal beliefs to make the next leap, you'll need to know how to generate more value than you can from just selling your time. We're taught to go to school, get good grades and then get a high paying job. However, when you do this, your own inability is capped. Cashflow quadrant outlines four distinct ways to earn money.

作为初学者，你可以在进入市场前，先使用模拟账户来练习你的交易想法。如果你今天通过描述中的链接注册，你可以获得最多15只免费股票，每只价值在三到2000美元之间。这是一个非常划算的交易。这些股票可以帮助你立即开始建立你的投资组合。 第二阶段：10万到100万美元。现在你已经修正了所有的内在信念，准备迈出下一步，你需要知道如何创造比仅仅出售你的时间更多的价值。我们被教导要上学、取得好成绩，然后找到一份高薪工作。然而，当你这样做时，你自身的能力就受到了限制。《现金流象限》概述了四种不同的赚钱方式。

E for employee, S for self-employed, B for business owner and I for investor. Business owners and investors have the advantage of using other people's time and money to build their wealth. That's why it's crucial to move to the right side of the quadrant if you want to become rich. But what does it really mean to be rich? Well, the four-hour work week explains this best when it says that relative income trumps absolute income. To understand this statement, let me ask you a question. An investment banker earns 500,000 per year working 80 hours a week. On the other hand, an e-commerce entrepreneur earns 40,000 per year but only works four hours per week. Who's richer? If we look solely at absolute income, then the banker is clearly making more money. However, if we consider the time worked, the banker earns $120 per hour whereas the entrepreneur earns $200 per hour.

E代表雇员，S代表自雇者，B代表企业主，而I代表投资者。企业主和投资者有使用他人的时间和金钱来积累财富的优势。这就是为什么如果你想变富有，转移到象限的右侧（即成为企业主或投资者）是至关重要的。但什么是真正的富有呢？《每周工作四小时》一书对此有很好的解释，它说相对收入比绝对收入更重要。为了理解这句话，让我问你一个问题。一个投资银行家每年赚50万美金，但每周工作80小时。另一边，一个电商企业家每年赚4万美金，但每周只工作4小时。谁更富有呢？如果我们只看绝对收入，显然银行家赚的钱更多。然而，如果我们考虑工作的时间，银行家的每小时收入是120美元，而企业家的每小时收入是200美元。

To take it one step further, the entrepreneur can actually already live the retired life that the banker dreams of as he can operate from anywhere in the world. I'll take the entrepreneur route any day of the week. Zero to one states that the first step to starting a business is betting on a contrarian truth. This is the basis for most successful businesses. For example, Netflix had to bet on the fact that people wanted to binge watch TV shows at home and Airbnb had to believe that people would be willing to stay in a stranger's house. For many people, the biggest hurdle is coming up with an idea.

更进一步来说，企业家其实已经可以过上银行家梦想的退休生活了，因为他可以在世界任何地方经营。我选择做企业家，不论哪一天。《从0到1》这本书指出，创业的第一步是押注一个与众不同的真理。这是大多数成功企业的基础。例如，Netflix必须相信人们会愿意在家一次性观看多集电视节目，而Airbnb则要相信人们会愿意住在陌生人的房子里。对许多人来说，最大的障碍是想出一个好主意。

However, this is often easier than you might think. Disrupt you outlines an effective method which is to write down three things that annoy you every day and think about how they can be done better. By doing this, you'll have 90 ideas to consider each month. When you have an idea, don't be afraid to share it with people that can help you. People tend to be protective of their plans, but the truth is that an idea alone is usually not that great. The lean startup emphasizes the importance of execution and the use of the build, measure, learn, feedback loop. This approach ensures that you don't create something nobody wants and allows you to pivot and adapt your idea as you go.

然而，这通常比你想象的要容易。书《Disrupt You》提出了一种有效的方法，让你每天写下三件让你烦恼的事情，并思考如何改进。这样，每个月你就会有90个想法可以考虑。当你有了想法后，不要害怕与能帮你的人分享。人们往往对自己的计划非常保护，但实际上，仅仅一个想法通常并不那么出色。《精益创业》强调执行的重要性，并且使用构建—测量—学习的反馈循环。这种方法确保你不会创造出无人需要的东西，并且允许你在过程中不断调整和适应你的想法。

There was an interesting study conducted on 108 new businesses across 30 industries. Out of these, 92 businesses chose to enter Red Oceans, while 16 adopted a Blue Ocean Strategy. A Blue Ocean refers to a market that has little to no competition, while a Red Ocean is named so because of the fierce competition between competitors. The study found that 39% of profits came from businesses in competitive markets, while 61% of profits came from those that used the Blue Ocean Strategy. Furthermore, these businesses want to dominate their industries for 10-15 years after launch.

有一项有趣的研究，对30个行业中的108家新企业进行了调查。在这些企业中，有92家选择进入竞争激烈的红海市场，而16家采用了蓝海战略。蓝海指的是几乎没有竞争的市场，而红海因为竞争对手之间的激烈竞争而得名。研究发现，39%的利润来自竞争激烈的市场，而61%的利润来自采用蓝海战略的企业。此外，这些企业希望在启动后10到15年内在各自行业中占据主导地位。

A good strategy for creating your own Blue Ocean is to become oversubscribed. Consider Ferraris. Many people want them, but not everyone can have one. Yet, the people that run Ferraris aren't losing sleep over this, as they know that this scarcity keeps demand high and the cars highly desired. Every oversubscribed product has people who are willing to buy it, but can't get their hands on it. When I'm driving up demand for my products, I always remember the core lesson from Breakthrough Advertising. This book is actually the most expensive book in the video. It states that you can't manufacture desires. Instead, your job is to create a product that fulfills the market's already existing desires.

创造自己的蓝海策略之一是让你的产品供不应求。考虑一下法拉利。很多人想要，但不是每个人都能拥有。然而，经营法拉利的人并不会因此失眠，因为他们知道这种稀缺性能保持高需求，使得汽车高度受欢迎。每种供不应求的产品都有愿意购买但无法买到的人。当我提高产品需求时，我总是记住《突破式广告》中的核心教训。这本书其实是视频中最贵的书。它指出，你无法制造欲望。相反，你的工作是创造一个满足市场已有欲望的产品。

Level 3. 1 million to 10 million dollars plus. Elon Musk wouldn't be nearly as successful as he is today if he didn't have the ability to inspire others to make his visions a reality. Influence. The psychology of persuasion is one of the best books on this topic. I've been using this principle in my model shops for years, as my employees who encouraged to help customers with quick repairs for free. I know that if we do this, the person's far more likely to come back in the future and make a much larger purchase. You can use this with anything. Just focus on giving value and eventually it'll come back to you.

3级。100万到1000万美元以上。如果没有激励他人的能力让他的愿景成为现实，埃隆·马斯克今天不会如此成功。影响力。关于说服心理学，这是一本最好的书之一。我多年来一直在我的模型店里运用这个原则，因为我的员工们鼓励免费帮助客户进行快速维修。我知道，如果我们这样做，客户未来更可能回来进行更大额的购买。你可以在任何领域应用这个原则。只要专注于提供价值，最终它会回报到你身上。

Dealing with people comes with a lot of headaches. You can't compromise on your vision, but you also need to make sure that people don't resent you. Never split the difference, as you can do this by using something called tactical empathy. The key is to empathize with someone's situation, to get them to empathize with yours. People want to be heard, and as mentioned in how to win friends and influence people, they don't want to be told they're wrong. The reality is, all humans are emotion led creatures. They tend to make their decisions with this in mind and then justify their actions with logic.

与人打交道会带来很多麻烦。你不能在自己的理想上妥协，但又需要确保别人不会因此对你心生怨恨。永远不要轻易妥协，你可以通过一种叫战术性共情的方法来实现这一点。关键是要对别人的处境表示共情，从而让他们对你的处境也产生共情。人们希望被倾听，就像在《如何赢得朋友和影响他人》这本书中提到的，他们不想被告知自己是错的。现实是，所有人类都是情感驱动的生物，他们通常会先根据情感做出决定，然后再用逻辑来为自己的行为辩护。

Pitch anything explains this as having three different brains. The crop brain, which developed when we were mere animals, the midbrain and the neocortex where we make all of our decisions. Most people try to appeal to the neocortex when they want to sell something, but first you need to break through the crop brain. You can do this by using emotion and making what you're asking for as simple as possible. Leadership is something I've spent a lot of time learning about, because the better you are at it, the more money you can make. Start with why shares a useful talk called the golden circle, where why is at the center, how is in the middle ring, and what is in the outer ring. Bad leaders start from the outside and rarely get to the center.

《Pitch Anything》解释说人类有三种不同的大脑。第一种是爬虫脑，这是我们还是动物时就已经发展出的。第二种是中脑，第三种是新皮层，它负责我们的所有决策。大多数人在试图卖东西时，会试图吸引新皮层的注意，但实际上，你首先需要突破的是爬虫脑。你可以通过使用情感和尽量简化你的请求来做到这一点。 领导力是我花了很多时间学习的东西，因为你越擅长它，你赚的钱就越多。《从为什么开始》分享了一个叫做"金圈法"的有用概念，这个圈子里，"为什么"在中心，"怎么做"在中间一圈，"做什么"在最外一圈。糟糕的领导者从外面开始，几乎不会到达中心。

This is like my teachers at school who told me to read because that's what I needed to do, but never inspired me to take action. On the other hand, my mentors told me that if I wanted to become wealthy and have freedom, I should read specific books and they gave me recommendations to achieve my goals. After that, I really saw the value in books. The key here is that great leaders inspire you to take action. They don't tell you to. It may surprise you, but all leaders are pretty calculated people deep down. Reading the 48 Laws of Power opened my eyes to this even more.

这就像我上学时的老师，他们告诉我应该读书，因为这是我需要做的事情，但从未激励我去行动。另一方面，我的导师们告诉我，如果我想变得富有并拥有自由，我应该读一些特定的书，并推荐了达成目标的书籍。之后，我真的看到了书籍的价值。关键在于，伟大的领导者激励你行动，而不是告诉你该怎么做。也许你会感到惊讶，但所有的领导者其实都是心思缜密的人。《权力的48条法则》让我对此有了更深的认识。

One of my favorite laws was number 11. Learn to keep people dependent on you. This is so true as an employee and a leader. If you can be replaced by someone, you can never truly have power. However, if your future business is dependent on irreplaceable people, it will eventually collapse. The reason why 80% of new businesses fail is that the person running it does not understand how to build systems and processes. The EMITH outlines how most people who start businesses are not entrepreneurs, but rather just good at a certain skill.

我最喜欢的法律之一是第11条：学会让人依赖你。这对于员工和领导者都非常重要。如果你能被别人取代，你永远不会真正拥有权力。但是，如果你的未来业务依赖于不可替代的人，它最终会崩溃。80%的新企业失败的原因是经营它的人不懂得如何建立系统和流程。《创业迷思》指出，大多数创业者并不是企业家，而只是擅长某项技能的人。

For example, someone who makes good cakes may not necessarily be able to run a successful bakery. These kinds of entrepreneurs often overinvest in their businesses, hoping that one day they will turn a profit. However, what often happens is the income slows down while expenses remain high, leading to the closure of the business and no profit. That's why adopting the strategy described in the book, Profit First, is crucial. The book proposes that entrepreneurs should run their business with the calculation sales minus profit equals expenses to ensure that they're always profitable.

举个例子，一个会做蛋糕的人并不一定能够成功经营一家面包店。这类创业者往往会在自己的生意上投入过多的资金，希望有一天能盈利。然而，通常的情况是收入越来越少，而开销却很高，最终导致生意倒闭，没有任何利润。这就是为什么采用《利润优先》一书中描述的策略非常重要。这本书建议创业者应该用“销售额减去利润等于开销”的计算方式来经营生意，以确保他们始终有利润。

I believe one of the primary reasons I've succeeded in business for so long is by specialising in one specific niche, radio controlled models. Although it may seem small, I know I could be the best in my field. Good to great describes this as having a hedgehog mentality. Each day, the Fox attempts new tactics to catch the hedgehog, but every time the hedgehog rolls into a ball, using this tried and tested strategy to avoid being eaten, being extremely good in one area makes you rich in the long run.

我相信我能在商业领域长久成功的主要原因之一是专注于一个特定的细分领域——遥控模型。尽管这个领域看起来很小，但我知道我可以做到这一行的最好。《从优秀到卓越》这本书把这种心态称作“刺猬心态”。每天，狐狸都会尝试新的策略来抓住刺猬，但每次刺猬都会蜷成一个球，用这种已经经过验证的策略来避免被吃掉。在一个领域做到极致，长远看来能让你致富。

Up until this point, I have discussed world events as they relate to the bigger picture. This is because I believe that you need not worry about them until you have the power to influence them. If you have a considerable amount of wealth, it may be worth reading the fourth turning, which suggests that every century consists of around four 25 year historical blocks called the High, Awakening, Unraveling and Crisis. Another good one is the Changing World Order, which discusses the idea that every major superpower has its time and eventually declines.

到目前为止，我已经讨论了与大局相关的世界事件。这是因为我认为，在你有能力影响这些事件之前，无需过于担心它们。如果你拥有大量财富，可以考虑阅读《第四次转折》，该书提出每个世纪大约由四个25年的历史阶段组成，分别是高峰、觉醒、解体和危机。另一本不错的书是《变化中的世界秩序》，探讨了每个主要超级大国都有其鼎盛时期，最终会衰落的观点。

These can provide a perspective on how events and trends may impact the economy and society, which can be useful for making informed decisions about investments and business ventures, but aren't necessarily something to worry about if you haven't made at least 10 million in my opinion. I'm going to leave the next video right up there, but don't click on it just yet. Make sure to subscribe if you want to grow your wealth. Okay, I'll see you over there.

这些信息可以提供一种视角，帮助你了解事件和趋势如何影响经济和社会，从而在投资和商业决策中做出明智选择。但如果你的资产不超过一千万，我认为不必太担心。我会把下一个视频放在上面，但现在先不要点击。如果你想增加财富，记得订阅我的频道。好了，我们视频里见。