How to Pitch Your App to Tech Journalists — Ed Zitron, EZPR
发布时间 2021-03-10 11:00:00 来源
摘要
Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results.
In this episode, you’ll hear about:
(4:41) Why PR is so much more difficult these days; Facebook
(16:42) How to pitch your app to a tech journalist
(18:38) Getting press coverage in large vs. niche publications; catering to journalists’ interests
(26:40) Make it super easy for tech journalists to write about your app; hero images.
(27:57) You should hire a PR agency if you truly have a special app
(30:04) Don’t waste money on a press release—you don’t need one
(33:13) PR vs. direct marketing; Cheddar.
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