Don't Underestimate Ford...
发布时间 2021-07-12 19:00:17 来源
摘要
Ford is the og American automotive manufacturer that popularized the use of motorized vehicles for day to day transport. Ford's revolutionary manufacturing process, the assembly line, allowed them to offer cars at never before seen prices. But despite being the original in the space, Ford lost their lead to GM throughout the 1920s, and eventually, both Ford and GM lost their lead to foreign automakers such as Toyota and Honda. Since the turn of the century, Ford's position has only further deteriorated as the company racked up massive debt while producing little to no growth over the past few decades. Despite this slow but consistent decline, Ford has actually never gone bankrupt and their executive team is determined to keep that the case. Over the past couple of years, Ford has gone all-in on electric and autonomous vehicles, and this has allowed them to closely follow behind Tesla. With the launch of the Mustang Mach E and the upcoming Ford F150 Lightning, Ford may actually be able to turn things around within the next decade and surprise many. This video explains the various advantages Ford has within the transition to EVs and why Ford may be able to break out of decades of stagnation.
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Timestamps:
0:00 - The EV Underdog
0:34 - Already At Market
2:40 - Extremely Competitive
5:14 - Unbelievable Brand Loyalty
7:01 - Scalability
7:51 - Fighting For Survival
9:24 - Don’t Underestimate Ford
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