Pepsi Tastes Better...
发布时间 2022-06-08 19:00:30 来源
摘要
Coca-Cola is one of the strongest brands and most recognized brands in the world as it’s not only popular in western countries but in developing countries as well. And most of the hype behind the company comes from their crown jewel Coke. At first glance, it might seem like Coca-Cola is a master soda maker given that they’ve held onto their dominance for literally 100 years. But, the truth is, even Coca-Cola can’t beat Coke. And this is not just a hypothesis either. In the 1980s, Coca-Cola tried to replace the original Coke with a new formula dubbed new Coke, but there was so much backlash from consumers that Coca-Cola ended up switching back within 79 days. This is quite ironic given that Coca-Cola ran 190,000 taste tests to ensure that the new Coke tasted better than the original Coke, but given the backlash, the taste is obviously not the most important factor. This video explains the brand power of classic Coke and why even Coca-Cola can’t beat Coke.
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https://www.instagram.com/hariharan.jayakumar/
Discord Community:
https://discord.gg/SJUNWNt
Timestamps:
0:00 - Coca-Cola
1:58 - The Pepsi Challenge
3:54 - New Coke
5:43 - Classic Coke
7:32 - Why New Coke Failed
9:39 - Nostalgia
Thumbnail Credit:
https://cnn.it/3GYMuXJ
Resources:
https://pastebin.com/Gnra4CX3
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