Meet Kevin’s Infinitely Running Coupon Codes Are Marketing Genius.
发布时间 2023-02-24 20:00:02 来源
摘要
Meet Kevin is infamous for his infinite coupon codes and flash sales on his courses. In basically every video, he’ll tell you that there’s a coupon code that’s about to expire, and that you should buy as soon as possible to take advantage of this limited-time opportunity. But, in the next video, he’ll just say the same thing. At this point, Kevin’s coupon codes have become a meme amongst his audience as people have caught onto his strategy. You might think that it would be smart for Kevin to just go ahead and stop discounting his courses and just offer a more honest price from the get-go. But, based on JCPenny’s history, this is actually a terrible decision. Back in 2012, JCPenny got a new CEO named Ron Johnson who decided to eliminate all of their flash sales and constant discounts. Instead, he aimed to give a more honest price upfront, but this led to retail sales declining 25% year over year, and Ron’s reign has gone down as the worst performance of any retail CEO ever. So, what happened? This video explains the history and psychology of discounted prices and why Meet Kevin’s infinitely running coupon codes are actually marketing genius.
Socials:
https://www.instagram.com/hariharan.jayakumar/
Discord Community:
https://discord.gg/SJUNWNt
Timestamps:
0:00 - Meet Kevin
2:52 - The Origin
5:57 - JC Penny Experiment
9:26 - The Takeaway
12:14 - The Aftermath
Resources:
https://pastebin.com/287GXaza
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