The Effectiveness of Message Framing to Influence Behavior
发布时间 2012-04-12 23:38:41 来源
摘要
Most observers agree that human consumption is on a crash course with the environment. Although recycling programs have been implemented in many cities around the world, people often do not participate as often as they could. This research examines the effectiveness of messages that highlight the negative consequences of not recycling (loss frames) versus those that emphasize the positive consequences of recycling (gain frames) in influencing people's behavior.
Kate White presented at "The Science of Getting People to Do Good" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
Related Links:
http://csi.gsb.stanford.edu/special-event-science-getting-people-do-good
http://csi.gsb.stanford.edu/special-event-science-getting-people-do-good
GPT-4正在为你翻译摘要中......
