S02E23 Grit & Growth | Short Takes: From Farms to Forks
发布时间 2023-04-18 19:39:15 来源
摘要
Meet Delia Stirling, CEO of Brown’s Food Co. in Nairobi. She and her team are on a mission to spark consumer demand for foods made from indigenous Kenyan crops. Hear how their efforts are also helping small family farms and educating consumers about the environmental, economic, and taste benefits of eating locally grown food.
Delia Stirling has always been a foodie and entrepreneur. As a little girl, she sold ice cream at craft fairs, using a sleeping bag for insulation. And her family was the same, taking two cows and a little extra milk to make cheese, and then growing that company to become the largest cheese processor in the region. When Stirling returned from studying and selling real estate in the United States, she took over her parents’ company and was hungry to make a difference.
Creativity has been key to the company’s growth, and Stirling says, “It’s my superpower — and believing in the weird things I’m doing.” That creativity impacts everything from identifying ingredients and creating delicious, nutritious foods to solving challenges all along the value chain — from farmers to consumers. One of her key learning points was seeing her company as part of that value chain, rather than separate from it. This resulted in new ways of thinking. She explains, “As a food processor, we’ve started to look at ourselves differently, as a catalyst to not only be able to influence what the consumer’s eating, and then be able to influence what the farmers are growing.”
Stirling encourages entrepreneurs to believe in themselves and their ideas. “Sometimes you’ll self-doubt that you think you’re a little crazy. But those gut instincts and those ideas are really important. It’s always good to get advice, but it’s also getting it and putting it in context of what you know in your background,” she advises.
Hear how Stirling is making an impact on farmers, consumers, and climate change — one crop and one bite at a time.
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