E927 Melody McCloskey of StyleSeat strategies on growing beauty marketplace to 18m clients @FounderU
发布时间 2019-05-03 21:34:03 来源
摘要
SIGN UP FOR TWIST EPISODES MAILING LIST: http://bit.ly/twistemail
Melody McCloskey, Founder & CEO of StyleSeat, shares the goals, product & measurement strategies in growing her beauty & wellness marketplace to 18m clients in 16,000 cities across the US @ Founder.University
Register for next Founder.University: https://www.founder.university/
A HUGE Thanks to our generous Patreon supporters: Stefan Samne, Scott Dubois, Niall Dennehy, Tom Meagher, Justin Gough, Abdel Bioud, Carlos Aguilar, Podcast Notes, Mike Jonas, Tasneem, Vin Dowling, Stefano Vettorazzi, Mikael Pawlo, Luke Mroz, Tim-Kress Spatz, Dith Na & Jeremy Davidson!!!
https://www.patreon.com/twistartups
Twitter: http://twitter.com/twistartups
Jason's Twitter: http://twitter.com/jason
LAUNCH Twitter: http://twitter.com/launch
Instagram: http://instagram.com/twistartups
Jason's Instagram: http://instagram.com/jason
LAUNCH Instagram: http://instagram.com/launch
Connect with Jason on LinkedIn: https://linkedin.com/in/jasoncalacanis/
Show notes:
0:49 - Melody McCloskey, Founder & CEO of StyleSeat, introduces herself and gives a brief background about her company.
5:50 - Good and bad ways to think about growth.
8:58 - StyleSeat’s Phase 1 goal: daily tool, product and measurement.
12:46 - Phase 2 goal: becoming a utility for clients.
13:31 - Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: "twist" to save 10% on your first purchase of a website or domain.
15:28 - Phase 3 goal: turning on the marketplace and doubling down on it.
24:41 - Jason thanks sponsor Rippling. For an easier way to onboard and supercharge new employees, go to rippling.com/twist and get 20% off.
26:43 - Audience questions: Planning on how to spend money for growth, and educating hesitant customers.
34:31 - Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.
36:18 - Audience questions: What metrics to evaluate, qualifying viral loops/network effects vs. other organic growth, and maintaining hesitant customers when scaling.
42:46 - Audience questions: Funding process, onboarding creatives for success, using your customers to build the product, building a product to building a brand, and defensibility.
51:07 - Audience questions: Maintaining discipline in spending when you have more in the bank, and the role of mentors, advisors and your community.
GPT-4正在为你翻译摘要中......
